Why I am building a Malayalam social media.
Malayalam content has largely been restricted to websites like Facebook, Youtube and TikTok. These platforms have their own issues and I am trying to solve few of them with http://ezhuth.in.
-
Facebook has a lot of Malayalam discussions and literature but they are lost past a few days, and it is very difficult to rediscover this content. Basically we are losing out on quality content once Facebook has decided it is not viable to show a post algorithmically.
-
Niche content has largely been reduced to Youtube, there are some creators like @SharqSamsu who provide highly specialised info, but there is no platform like @reddit which provides better discourse on these topics.
-
This might sound generic but we often hear about stories of kids chancing on content on the internet and developing a passion for a subject, what are the chances this can happen if you are not English speaking?
We can learn from China on this, even though it is a population that is largely shielded from the rest of the world, their adoption of native langauge on the internet have allowed for proliferation of all kinds content to everyone. -
Localisation is the future. Being able to use our own language has allowed a lot of people to explode on the scene and make a living - ask tiktokers.
I think we need a new stage in this internet development and that will be localisation according to me.